Beta Readers: The Fresh Perspective You Need As a writer, you look at your manuscript over and over; at a certain point you can no longer “see” it. Beta readers offer fresh eyes to spot what’s working—or not working—from the reader’s point of view. While beta readers is a catchall term for early readers, you […]
How to Make Your Book Accessible for More Readers
Earlier this month I attended the Kennedy Center’s Leadership Exchange in Arts and Disability (LEAD) Conference, an event designed to build the capacity of arts and cultural organizations to fully engage people with disabilities. I was drinking from the proverbial firehose on the topic of accessibility, but it got me thinking specifically about accessibility in […]
How to Sell Your Book on Consignment
Many indie (self-published) authors focus on online sales, bypassing brick-and-mortar bookstores. It can be easier and cheaper to reach readers directly using social media, targeted ads, and emails than to make the marketing effort needed to get into bookstores. And, you can maintain higher margins with an online strategy. But it sure would be nice […]
Amazon Author Central: Grow Your Audience with This Free, Simple Tool
Amazon is the world’s largest e-commerce search engine. On it, you can find anything(!) and even test possible search terms for your book. But did you know Amazon also offers some of the benefits of social media? If you’re an author, Amazon Author Central is a free marketing tool you should take advantage of. What […]
Three Smart Strategies for Your Nonfiction Book Series
Three Smart Strategies for Your Nonfiction Book Series Writing a book is like running a marathon. Some of us finish the first one and immediately want to run another to clock a better time. Then there are those of us who say, “Checked THAT off my bucket list—never again!” And then there are the folks […]