Many of Clear Sight’s clients are both speakers and authors—not surprising, considering what speaking and writing have in common. Both benefit from strong storytelling, precise language, good construction, and unexpected imagery. There is a creative synergy as well as business synergy. However, there is one key difference between writing a book and giving a speech: […]
How to Stop the Overwhelm and Start Writing
“I don’t know where to start!” she wailed. (I exaggerate for dramatic effect.) “I have so much material to work with. I could start with the scene where [dramatic thing] happens, or I could start where [agonizing thing] happens, or I could start at the end where [super-great thing] happens. I’m overwhelmed.” “OK,” I said. […]
Love of Learning: Guide or Obstacle?
Love of learning is the guide of life. –Phi Beta Kappa motto I love to learn. I love to take in information. On the StrengthsFinder inventory, two of my top five talents are Learner and Input. I easily could have been a professional student. For some of us, learning is fun. But, as hard as […]
Thought Leadership: Pretentious or Profitable?
Recently seen on Twitter: “If you ever feel the need to unironically call yourself a ‘thought leader,’ please don’t.” (Umm, I cleaned up the language for polite company.) Is the phrase “thought leader” overused? Probably. Does it sound pretentious? Occasionally. Can it still be meaningful? Absolutely. Two Definitions of Thought Leadership In my reading, I […]
3 Ways to Create Bulk Book Sales
I frequently counsel clients not to worry excessively about book sales. For coaches, consultants, and speakers, the ROI on a nonfiction book often comes from gaining additional clients and/or raising professional fees more than it does from individual book sales. This is especially true if they have not yet achieved a broad base of potential […]