Recent question from the peanut gallery: If you invest in only three things as a self-published author, what should those things be? Okey doke. Let’s put a caveat on my answer right up front. Most of my clients are business professionals writing a book as part of their business strategy. They have valuable, book-worthy information […]
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Advice for New Authors: Two #1 Lessons
I recently led a discussion with a group of professional speakers about writing a book as part of a business strategy. We didn’t have time to address all the questions submitted in advance, and these two related but distinct questions about advice for new authors got shelved: What’s your #1 piece of advice for new […]
Book Marketing? First, Answer These 4 Strategy Questions
Grow your social media following. Give away free copies. Become a guest blogger. The number of possible book marketing tactics is overwhelming. Online articles can convince you to pursue tactics that ultimately don’t support your business goals or strategy. Take a step back and think about what marketing is intended to do. Marketing helps: make […]
How to Stay Motivated to Write: Butt-in-Chair Advice
“I hate writing, I love having written.” —Frank Norris, novelist (often attributed to Dorothy Parker and many others) One of the most common questions I hear from newer writers is “How do I stay on track to finish writing my book?” Or a variation of it: “How do I stay motivated to write when […]
Creative Satisfaction: Does Your Book Support Your Heart?
When I speak with potential clients or colleagues interested in writing a book, I often find they have several ideas and don’t know which book to write. I sometimes offer strategic advice with my business hat planted firmly on my head. Which idea aligns with your long-term goals? What topic does your client base ask […]