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Craft

3 Writing Techniques Nonfiction Authors Can Borrow from Poetry

Karin Wiberg · April 8, 2018 ·

(Welcome to guest blogger Rita Lewis, my editor extraordinaire!) It’s spring! It’s what you’ve all been waiting for… National Poetry Month! I can hear the eyerolling now. Nonfiction writers who want to change the world may find poetry a bit… irrelevant. Rhyme? Compressed language? Alliteration? Poetry can be all that—but so much more. It requires […]

Revision: You Mean I Don’t Have to Get It Right the First Time?

Karin Wiberg · March 20, 2018 ·

When I first said, “I want to be a writer,” I took oodles of creative writing classes that incorporated “workshopping,” a process in which each student shares a draft and the group critiques it. After all the students had offered feedback, the instructor invariably would say, “I think your story starts on page three; cut […]

Find Your Voice to Engage Your Readers

Karin Wiberg · December 18, 2017 ·

“Find your voice,” writers are often admonished. We think we know what voice is, yet somehow it can be elusive. So let’s consider voice as it concerns your business book. Voice and its value Voice is the unique blend of elements—style, syntax, diction—that gives your writing a certain sensibility. It makes your writing distinct, individual, […]

My Top Business Writing Tips

Karin Wiberg · November 6, 2017 ·

Lately I’ve been fielding invitations to speak about general business writing—from talking with an NC State MBA class about making a strong business case to speaking with nonprofit arts organizations about writing strong grant applications. I realized I have some common principles for business writing that I consistently offer as feedback. First and foremost, whether […]

Crafting Strategy: Visionary, Intuitive, or Both?

Karin Wiberg · October 26, 2017 ·

In my first real corporate management job, I was tasked with guiding our operations leadership team through a strategic planning process. One of my older, wiser colleagues gave me a 1987 Harvard Business Review article called “Crafting Strategy” by Henry Mintzberg. His article resonated strongly with me and became a touchstone over the years. As […]

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