As I started working on this article, I realized it would be my 100th blog post. I’ve been writing for my business blog for over four years, so 100 posts may not seem like a huge number to you. I know some people who blog weekly, producing 100 blog posts in two years; Seth Godin […]
Strategy
How to Begin Writing a Nonfiction Book
On a recent call with my mastermind group, we were talking about the value of writing a book to support your business, and one member said, “Writing a book seems like a good idea, but I have absolutely no idea where to start!” I hear this a lot. How to begin writing a nonfiction book? […]
Match Your Nonfiction Writing Approach to Your Content: Gain Efficiency, Relieve Pressure
Originally posted on the Alliance of Independent Authors (ALLi) blog. “I know it’s messy, but you know me—I’m a pantser.” My editing client knew his topic inside and out, but his book manuscript read like it was the first time he’d ever touched the topic. We had to do a lot of rewriting and revision […]
A Comprehensive Guide to ISBNs
Originally published May 25, 2020; most recently updated March 1, 2022. When I presented “Self-publishing 101” at a conference, one of the biggest topics during the Q&A was ISBNs. Lots of questions and lots of confusion surfaced. ISBNs are one of the elements of indie publishing that took me a long time to figure out, […]
Reader Personas: Know Your Audience
Pre-social distancing, I had dinner with Hilary Davidson, author of Dress in the Age of Jane Austen, before she spoke to the North Carolina Region of the Jane Austen Society of North America (JASNA). Her book is a beautiful work, replete with full-color illustrations of Regency Era dress and robust descriptions of the clothes and […]