You’ve written your book; it’s been edited by a professional. Your beta readers loved it. It’s finally time to send your baby out into the world. Whether you’re publishing in the Amazon ecosystem or going broader, make sure you’ve considered both front-of-house and behind-the-scenes essentials of indie publishing. In this two-part series we will look […]
Strategy
Why You Should Give Your Book Away (for Free!)
In a recent discussion about writing books and using them as marketing tools, one participant asked, “Why should I give away my intellectual property?” After all, he argued, writing and publishing a book requires a significant investment of time, energy, and money—not to mention the hard-won professional experience behind it all. Indeed. On the whole, […]
Top 3 Investments for Self-published Authors
Recent question from the peanut gallery: If you invest in only three things as a self-published author, what should those things be? Okey doke. Let’s put a caveat on my answer right up front. Most of my clients are business professionals writing a book as part of their business strategy. They have valuable, book-worthy information […]
Advice for New Authors: Two #1 Lessons
I recently led a discussion with a group of professional speakers about writing a book as part of a business strategy. We didn’t have time to address all the questions submitted in advance, and these two related but distinct questions about advice for new authors got shelved: What’s your #1 piece of advice for new […]
Book Marketing? First, Answer These 4 Strategy Questions
Grow your social media following. Give away free copies. Become a guest blogger. The number of possible book marketing tactics is overwhelming. Online articles can convince you to pursue tactics that ultimately don’t support your business goals or strategy. Take a step back and think about what marketing is intended to do. Marketing helps: make […]