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book strategy

5 Surprising Uses for Business Books

Karin Wiberg · September 25, 2017 ·

For business owners and entrepreneurs, writing a book has become a standard credibility builder and marketing tool. As a speaker, a book gets you on a bigger stage. As a consultant, a book opens doors. As a coach, a book helps potential clients see you as the right fit for them. In my work, I’ve […]

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